Mission, Vision and Values

Being the world leader in Food Transition

Our ambition is to be the world leader in the food transition for all, offering our 13 million customers, daily and anywhere, healthy food at a fair price. To achieve this goal, we launched ACT FOR FOOD, a global movement in favor of good nutrition, based on the original flavor and high quality of food. To learn more about the ACT FOR FOOD movement, access the platform.

In order to achieve our purpose and our strategic goals, it is important to know who we are, what we do and where we want to go. In this way, we assume four transformation commitments to grow: (i) grow and succeed together, (ii) act simply, (iii) serve our customer with passion, and (iv) proud to improve our business.